Brand · Digital · Content
The real magic happens where numbers meet the human story.
With a background in photography and filmmaking, I see brands through a lens of endless curiosity and an eye for the details that turn a campaign into an experience people actually feel. I'm driven by authenticity, genuine connection, and the belief that a well-told idea can move people, but heart alone doesn't deliver. Results do. So I bring my whole heart to every frame and every strategy, always searching for the most precise, most human, most impactful way to tell the next story.
Two brands. Two full case studies.
Pick one to open its portfolio.
Shoresh Institution is a non-profit socio-economic research institute dedicated to identifying and analyzing Israel’s fundamental structural challenges. During my tenure at the institution, I focused on bridging the gap between complex research and the public by making data accessible and engaging. This page showcases the strategies and creative approaches I developed to translate deep research into clear, impactful visual storytelling.
Strategic content
From Raw Data to Relatable Stories
Previously, the Institute primarily shared raw data graphs on social media. To reach a wider audience, I pivoted our strategy by adopting an ‘authentic-first’ approach: we began using real-world, on-the-ground photography to capture the story behind the numbers. These visuals serve as a gateway, grabbing attention and providing the context needed for the audience to engage with the complex data behind the images.
Out of a complete series of 36 images, 3 are displayed here for illustration.
Content assets
From full-length lectures
to Dynamic Social Reels Materials
Ahead of a key appearance at the Knesset Education Committee, we needed a content format tailored for social media. Previously, the Institute only published full-length lecture recordings. To meet modern social media demands for short-form, high-impact content, I shifted our video strategy: I filmed the session myself and developed a dynamic format that integrates core infographics as animated graphics directly within the video.
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מחקרי מוסד שורש מספקים בסיס לדיון מבוסס עובדות וחוצה גבולות אידיאולוגיים.
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על מצב החינוך בישראל דצמבר 2025
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הכר את החוקר
Brand/Product Awareness
From Raw Data to Relatable Stories
Previously, the Institute primarily shared raw data graphs on social media. To reach a wider audience, I pivoted our strategy by adopting an ‘authentic-first’ approach: we began using real-world, on-the-ground photography to capture the story behind the numbers. These visuals serve as a gateway, grabbing attention and providing the context needed for the audience to engage with the complex data behind the images.
Out of a complete series of 36 images, 3 are displayed here for illustration.
Social Media
Management
By shifting our social media strategy from traditional, text-heavy graphs to an authentic, visual-first approach, we fundamentally transformed our digital performance and brought vital economic insights directly to the public. The results speak for themselves: exposure and engagement costs dropped dramatically with engagement costs (CPE) slashed by up to 98%, while shifting campaign optimization to high-intent landing page views attracted a qualified audience that multiplied conversion rates by up to 22 times. Ultimately, this visual storytelling bridged the gap between complex research and everyday readers, proving that data-driven social media is an essential tool for institutional impact.